
For instance, bimbos could earn IQ by spending an hour in the library or earn BA by paying for plastic surgery at the clinic or changing their style at the salon. They could earn Bimbo Attitude (BA) and IQ points by playing mini-games or spending time at locations in the city. Players were responsible for feeding their bimbo, maintaining her mood, and keeping her clean and healthy. Traffic to still redirects to the previous URL, instead of the current ximbo.land address.

Miss Bimbo/Bimboland trademarks are now registered under BIMBOLAND LTD. Beemoov went on to create Like a Fashionista, which is similar to the original Ma Bimbo game. Miss Bimbo was closed and relaunched 1 March 2015 as The Republic of Bimboland. Blouzar retained rights to the Miss Bimbo game and continued to develop the website independently.

In 2008, Beemoov and Blouzar split, citing difficulties co-operating. Ma Bimbo was owned and developed by Beemoov and Miss Bimbo was developed by Blouzar Ltd., London. MacVicar challenged that by saying, "Bimbo is such a derogatory term," to which Evans replied that, in Britain, at least, "bimbo" isn't particularly derogatory and has even become fairly mainstream, used in media there a lot.Miss Bimbo started as an English version of a French game called Ma Bimbo. Certainly in the U.K., it's become a sort of endearing term for dizzy, blonde-haired caricature, Britney Spears look-alike, isn't it?" "Personally, I think the name 'bimbo' has become an almost endearing term for your, your sort of dizzy, blonde-haired caricature. None of their parents has complained."Īs for site's the name: Blame it on celebrity culture, they say. "These are clearly things you have never thought about," MacVicar interjected. The fact that we've got players underneath the age 16, and should you have the option to buy a boob job on there, or diet pills?" We've marketed to the general, fashion-conscious teenage market. The founder of the British version of, Chris Evans, says, "We haven't marketed towards them (young teens and pre-teens). Since the story hit the British media, MacVicar observes, the co-founders, working from their kitchen tables, have been inundated, and struggling to justify their choices.
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Says Susannah Walker, also 14, "I don't like the way it advertises how to be really thin and everything, because it 'sells' things like diet pills, and I don't agree with that." "I think it might influence younger people, people who are perhaps a bit insecure about themselves to start with," Ellie Thomson, 14, told MacVicar, "and it would make them almost see that as a role model or something." It's been live, in English, in England for two months and has attracted more than 200,000 registered users there - the majority over 18, but at least some of them young teens - and even one who's nine-years-old. The site originated in France a year ago and, its creator there says, has a million registered users but not a single complaint about content. "There are going to be many children who take this very, very seriously and think that to manipulate somebody's image like this is the norm."

"I wouldn't want my patients or my children to be looking at material like this," says Dee Dawson, medical director of an anorexia clinic.
